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One question:
How did I decide the article was about 'business travel tips'?
Ans: The article provided tips for business travel and I decided the article gave business travel tips.
Now, I am going to expand the number of points (or ideas) to at least 20. I will show you how.
First, I go to Google.com and enter the search term 'business travel tips'. That is it. Google returns 323,000,000 results in half a second.
Wow, that is overwhelming, I can't possibly check all those results in a year or two. And, why should I? I have better things to do.
I will just use the first five or ten results. Then I will write down additional points (ideas) from those ten pages. Let's see how it will go.
The first result is from Business Insider (result) and I will see what tips I can harvest from that page.
Tip # 1 : pack light (already in the first list of four items)
Tip # 2: Wake up at 5 am, go for an early morning run (not found anywhere else and goes into the list).
Tip # 3: Avoid jet lag by syncing to the destination's time zone well in advance (also gets into the list).
Tip # 4: Disconnect and Relax (also goes into the list)
Tip # 5: Schedule meetings continuously to get back home fast after zipping through all the meetings (also goes into the list)
Tip # 6: Research local culture and customs well in advance (a version of this is already there in the original list, but this one can replace the original point # 3 in the original list of Lesson 1)
Tip # 7: Is about not avoiding a trip (won't make it to our list).
Look at the 7 tips listed above. We have four new points to add, one modification for an already noted point. Thus, we have expanded our list of article ideas to 8 (from the original 4).
Isn't it cool? We now have 8 points to expand to an article titled 'business travel tips'.
The second result Google gave me is Business Insider, but that is not of much help and I skipped it. Then I try my third result, which is from Entrepreneur.com. And, in that article, I lift the following tips.
1. Use a travel check list
2. Pop some (pain-killer) pills
3. Keep an energy bar
4. Write down room numbers (of hotels you stay at)
5. Eat Well
There are addititional points to add. I strike off the second point in this list because I'm not comfortable advising people take pills or medication. However, I will use all of the rest, which means, my list of ideas now has 12 items in it.
Think about it, I already have 12 points or ideas to expand on. I have checked only three web pages. Is it cool or what?
Going at this pace, it is not very difficult to bulk the list up to 50 points or 100. We are yet to get any points on booking flight tickets, fighting hotel rooms, or renting cars. You can't go business travel without those items.
Fourth Result is a Goldmine
The fourth result gave me is this: (4th result)
It has a 58 business travellers giving you tips. Some of them are repeating, but you can easily find more than a dozen new points to write about 'business travel tips'.
Once you have more than 20 points, you can choose five of six of them to write a decent article. Once you have more than 50 points, you can randomly pick five to seven points from the list and create a dozen unique articles.
Next lesson is about arranging the points (ideas) you collected into neat little groups, and using those groups to develop your ideas into an article. Till then, stay strong.
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